Custom merchandise is a great way to promote your dispensary and build brand awareness. However, with so many options available, it can be tough to know where to start. Here are a few tips on how to choose the right custom merchandise for your dispensary:
- Consider your target audience. Who are you trying to reach with your custom merchandise? Are you targeting medical marijuana patients, recreational users, or both? Do you see more potential with the tourist crowd or your regulars? Once you know your target audience, you can choose merchandise that appeals to them and think about their motives for buying.
- Think about your budget. Custom merchandise can range in price from a few dollars to hundreds of dollars. It's important to set a budget before you start shopping so you don't overspend your budget.
- Choose the right type of merchandise. There are many different types of custom merchandise available, including t-shirts, storage, pins and lanyards, smoking devices and more. Choose the type of merchandise that will resonate with your target audience and that they can afford.
- Design your merchandise. When designing your custom merchandise, we are sure to include your dispensary's logo and branding as bold and visible as possible. You can also add a personal touch by including a slogan or tagline. Whether you have an idea for a new graphic or already have all the visual assets, we can help you make products that start conversations.
- Order your merchandise. Once you have decided the products you want to carry and if you need graphics made for them, submit a quote, call, or email. Be sure to order enough merchandise to meet your needs, and when all the details and final invoice look correct, submit payment to begin production on your custom merchandise.
By following these tips, you can choose the right custom merchandise for your dispensary and promote your business in a fun and stylish way.
Here are some additional tips for choosing the right custom merchandise for your dispensary:
- Choose merchandise that is durable and long-lasting. You want your custom merchandise to be something that people will use and keep for a long time.
- Choose merchandise that is relevant to your dispensary. For example, if you sell primarily flower, you may choose to carry secret stash cases, lighters, toker pokers, and shirts featuring the cannabis plant, leaf, or flower. If you have a proprietary concentrate line, you may choose dab rigs, enamel pins, smell proof cases, and shirts and hats with oil drips.
- Choose merchandise that is in line with your dispensary's brand. Your custom merchandise should reflect the overall look and feel of your dispensary. Besides showing your logo, what are your brand’s main colors? If you do not have set brand colors, do you want a rainbow of color options, or just neutrals and closet basic colors? Cohesion suggests professionalism, quality, and promotes additional purchases when products are complementary to each other.
By following these tips, you can choose custom merchandise that will help you promote your dispensary and build brand awareness.
Are you looking for a new way to pad your dispensary’s profits and encourage your customers to post you on their social media accounts? Call, email, or schedule a demo today to get make a custom merchandise plan!